AgriBusiness-

Olam Nigeria has said that its Nigerian rice brand has been well accepted in the country.

The company said its Mama’s Pride and Chef’s Choice brands of rice dominated its one day event at the Rice Trade Fair, held in Kano recently, saying that the brands were so well received that they sold over 125 bags at the one-day fair.

Head Corporate and Government Relations, Olam Nigeria, Ade Adefeko, while expressing pleasure at the outcome of the fair said: “We are pleased with the outcome of the fair. We call for more of such activities to help boost rice production, increase awareness and improve patronage of Nigerian brands of rice.”

On the acceptance of his company’s brand of locally produced rice brands, he said, ‘as per our brands, generally, people love Mama’s Pride because of its packaging, grain length and brightness.’

Adefeko said that his company’s impressive showing at the fair was possible because Olam Nigeria had made huge investments in Agriculture, particularly in local rice production. “We have a 19 billion naira 10,000 hectare farm and mechanized mill with a capacity to produce 36,000 metric tonnes of milled rice in Rukubi Nasarawa State and outgrower programme, which currently employs about 3,000 farmers.”

He assured that his company will continue to support more farmers with training, pre-finance and agri-inputs to improve their paddy yield. “Our target is about 16,000 farmers by 2018 so as to sustain our leadership status in the rice value chain sphere,” Adefeko said.

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