Nigerian Breweries Plc has kicked off activities to celebrate its 80th anniversary with a nationwide campaign, “Together, Every Moment,” inviting Nigerians at home and abroad to share photos, videos and memories reflecting the company’s brands, people, investments and impact on their lives and communities since its incorporation in 1946.
The company said its eight-decade journey has been shaped by farmers, distributors, retailers, suppliers, entrepreneurs, transporters, employees, and host communities whose livelihoods have grown alongside it. Through its National Story Collection campaign, Nigerian Breweries is seeking photos and videos capturing these connections to create an archive of people, businesses, and experiences linked to the company’s history.
Managing Director/CEO Thibaut Boidin said the anniversary would celebrate the people and moments that have shaped the company over the years. Boidin said the 80th anniversary should be about more than the company itself, noting that its history has been shaped by Nigerians in homes, businesses, and communities.
“For 80 years, Nigerians have welcomed our brands into their celebrations, friendships, traditions, businesses and everyday lives,” he said, adding that farmers, entrepreneurs, retailers, distributors, suppliers, employees and communities had all contributed to the company’s journey. “With NB@80, we are inviting Nigerians to bring those moments to life and give them the national stage they deserve. We want to see the photographs, videos and memories that tell the story from their perspective – not simply ours,” he said, stressing that the most meaningful way to mark 80 years is to celebrate the people and moments that shaped its history.
“From the submissions received, 80 memories will be selected, with each winner receiving 1 million naira alongside other prizes,” the company said. Participation is free, with Nigerians encouraged to submit their memories through the company’s website or social media using #NB@80 and tagging @nigerianbreweriesplc.
The company will also hold a broader anniversary programme featuring consumer activities, films, media storytelling, cultural experiences, and commemorative events celebrating the people and shared moments that have shaped its 80-year journey.