UNITED Nigeria Airlines is enhancing the travel experience for passengers by partnering with Boulevard Hotels. This collaboration aims to improve its Unity Rewards loyalty programme, offering members discounted accommodations and premium hospitality services.
The airline’s collaboration aims to enhance value for passengers by expanding its frequent flyer programme rewards to include lifestyle and hospitality services beyond air travel.
Under the agreement, Unity Rewards members can enjoy a 25% discount on room rates when booking accommodation at Boulevard Hotels properties.
The offer includes complimentary breakfast, early check-in at 6:00 a.m., and late check-out until 5:00 p.m. Guests will also enjoy a turn-down service during their stay.
The Unity Rewards partner network now includes 12 hotel brands, enhancing existing partnerships with fitness centers and lifestyle organizations that offer members exclusive discounts and special privileges.
United Nigeria Airlines launched the Unity Rewards programme on 12 February 2026 to reward customer loyalty and enhance passenger satisfaction, quickly attracting over 15,000 members.
Members earn points equal to one percent of the base fare for completed flights, redeemable for travel costs at N2 per point, and can access lifestyle benefits through partners. The programme features a four-tier membership structure (Sapphire, Emerald, Ruby, Diamond), offering increasing privileges such as lounge access and additional baggage allowances.
Experts highlight the growing significance of airline loyalty programmes as tools for revenue and customer retention, fostering integrated ecosystems through partnerships with hotels and lifestyle brands.
United Nigeria Airlines’ Chief Commercial Officer, Adedayo Olawuyi, highlighted the partnership as a significant step towards enhancing Unity Rewards, aiming to position it as a leading customer loyalty programme in Nigeria’s aviation sector.