Wema Bank Plc has unveiled its new brand identity. The new brand identity was unveiled in Lagos at an event marking the 70th anniversary of the indigenous bank. The Managing Director/ Chief Executive Officer, Wema Bank, Mr. Segun Oloketuyi, said that the rebranding has been a thorough business evolution and will be launched across all customer touchpoints and communications channels

According to him, the bank’s new logo speaks about the evolution of the relationships built with all its stakeholders over the years. This, he said, was signified in the new brand by interconnecting lines which form a ‘W’. As part of the rebranding, the bank’s traditional purple colour has been revised to project a more vibrant, welcoming a modern outlook.


According to Oloketuyi, the customer is at the centre of everything we do and nurturing great relationships has been a hallmark of Wema Bank since its inception. “We have also made significant investments in people, technology and process improvements in the last few years to lay a solid foundation for this rebranding to come to life. I’m very proud to see the great changes that have taken place internally and externally at Wema Bank and we are committed to offering even better services into the future,” he said.

Wema Bank was established on May 2, 1945 as Agbonmagbe Bank and is the longest surviving indigenous bank in Nigeria. The bank has been striving in the last five years to gain a prominent position in the Nigerian banking industry.

Dike Onwuamaeze


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