Brand South Africa’s CEO Mr Kingsley Makhubela has announced the appointment of Mrs Linda Sangaret as Chief Marketing Officer of the country’s official marketing and reputation management agency. Mrs Sangaret has recently concluded a decade long tenure as South African Tourism’s Country Manager in France. During this time, she was key to South Africa’s efforts to position the country as a destination of choice for French tourists.
Between 2000-2005, Mrs Sangaret held the position of Global Communications and Marketing Manager at the Societe Generale Investment Bank in France and was responsible for the implementation of the Bank’s communications and marketing strategy in Asia and the Americas.
Mrs Sangaret has also served the country as a diplomat in Paris between 1995-1999.
Welcoming Mrs Sangaret to Brand South Africa, Mr Kingsley Makhubela said, “Brand South Africa is pleased to have a global citizen of the calibre of Mrs Sangaret as its Chief Marketing Officer. Mrs Sangaret will be responsible for co-ordinating national efforts to position South Africa as a competitive destination of choice in a range of areas and we wish her a successful tenure at Brand South Africa.”
Speaking about her appointment, Mrs Sangaret said, “After many years of working to position my country positively on foreign shores, I am pleased to be able to showcase to the world, including South Africans, the beauty and magnificence of our country and its people. In an increasingly borderless global world, a nation’s reputation and its competitive strengths are its biggest assets. I look forward to the task of defining South Africa’s value proposition with a range of stakeholders so that we can leverage the best that the country has to offer to position South Africa as a world class destination of choice,” concluded Mrs Sangaret.
Mrs Sangaret assumes office on 6 January 2016.