One of the leading Chinese smartphone maker, Oppo has achieved another big win for the Egyptian government, which has spent years trying to convince global original equipment manufacturers (OEMs), including car and phone-makers, to build and sell their devices locally.
As an Egyptian using an OPPO smartphone—the data says nearly one in five smartphone users do—you can now walk into a local OPPO store in Benha.
Explain like I’m new here: Egypt has spent the past few years pushing smartphone makers to manufacture locally instead of relying on imports. In 2023, OPPO first opened a factory in 10th of Ramadan City, Cairo, joining companies like Samsung, Xiaomi, Vivo, and Nokia, which all assembled smartphones locally at the time, giving Egypt one of Africa’s deepest smartphone manufacturing ecosystems.
Its new hub in Benha will serve the Egyptian smartphone market, a huge market for OPPO, and export destinations, part of Cairo’s plan to turn the country into a regional electronics manufacturing hub rather than just a consumer market.
Between the lines: Local production helps companies sidestep import bottlenecks, respond faster to demand, and benefit from government incentives created to establish Egypt as a regional electronics manufacturing hub. Egypt produced 10 million smartphones in 2025, up from just 3 million two years earlier, and wants to reach 15 million this year.
Why OPPO keeps expanding: OPPO is one of Egypt’s biggest smartphone brands, only behind Samsung and Xiaomi as of June 2026. A factory only makes sense if people can buy what it produces, so expanding its retail footprint is the other half of the strategy.
Zoom out: Egypt wants to become more than a market where smartphone brands sell devices; it wants to become a place where they make them too. OPPO’s new Benha store is the consumer-facing end of that strategy. The phones on its shelves will come from an Egyptian factory, not a shipping container. That’s a model few African countries have managed to build at scale.