The Management of the Nigerian Communications Commission (NCC) has appointed Reuben Muoka, an innovative journalist and consummate public relations practitioner, as its new Director of Public Affairs (DPA). Muoka takes over from Dr. Ikechukwu Adinde, who has assumed duties as the Director of Special Duties Department of the Commission.
The new NCC’s spokesman was recently promoted a substantive director, alongside Ismail Adedigba, now Director of Research and Development (R&D); and Gwa-Tobi Mohammed, who has also assumed duties as Director/Secretary to the Board of the Commission.
Muoka was in 2021, appointed to head the Special Duties Department, which superintends the International Relations Unit; Emergency Communication Centres Unit; the Public Private Partnership Unit; and the Security Services Unit of the Commission.
He was promoted as Director of the Department before his current redeployment to lead the Public Affairs Department, the arm of the Commission mandated to manage the image and visibility of Nigeria’s telecom regulator and a leading light of the Nigerian public service. He is expected to bring his rich and versatile experience in both specialised and traditional journalism, public relations, integrated marketing communications (IMC), corporate communication and people management to bear on the Commission’s vision to expand the frontiers of its public goodwill and impact of its reputational assets.