Jean-Louis Ekra, Deputy Chairperson of the African Export-Import Bank and former President, believes it’s time for African businesses to embrace the African Continental Free Trade Area (AfCFTA).

Ekra highlighted the significance of African businesses aligning with AfCFTA to overcome trade and investment challenges, highlighting its improved prospects at the #IATF2023’s Trade and Investment Forum.

He says the AfCFTA offers a comprehensive economic integration across Africa, attracting investment, boosting trade, and enhancing shared prosperity.

Ekra highlighted the historical significance of continental trade fairs, tracing back to the 1972 All Africa Trade Fair.

The Trade and Investment Forum (IATF2023) is a crucial platform for discussing and aligning key issues affecting Africa’s future, fostering collaboration and investment growth.

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