MTN Group, with operations in 17 countries across Africa, has been ranked the number one African brand and among the top 10 brands on the continent in the annual Brand Africa 100 survey.
At a ceremony in Lagos, Nigeria to mark Africa Day over the week, Brand Africa said that MTN was the #1 African brand in both the spontaneous recall (where respondents are asked to name a brand across any category and region) and prompted recall (where respondents are guided to recall an African brand) rankings. This is the first time MTN has scooped both awards