Amazon has named Ukonwa Ojo the new Chief Marketing Officer (CMO) of Prime Video and Amazon Studios. She takes over the position from Andy Dorkin, who is to be transitioned to a yet to be disclosed position at Amazon. She previously worked as the CMO of beauty industry giant MAC Cosmetics.
Ukonwa embarked on her new duties this September. She will report directly to the Senior Vice President of Prime Videos and Amazon Studios, Mike Hopkins. SVP, Mike Hopkins said in an internal memo, “As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands.
Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.”
He added, “Ukonwa comes to us from M∙A∙C Cosmetics, where she served as Chief Marketing Officer, responsible for championing M∙A∙C’s brand positioning and increasing its presence and appeal to a global consumer in growing markets around the world. She helped drive customer engagement strategies and delivered breakthrough product innovation in order to maximize consumer connection to the iconic brand.”
Ukonwa attained a bachelor’s degree in business administration from the Kenan-Flagler Business School at the University of North Carolina and has an MBA from Northwestern University’s Kellogg School of Management.