Samsung’s strategy to maintain top spot in global TV

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The year 2015 promises to be that of business boom for Samsung Electronics Company, the South Korea’s technology giant. The company which has spread its business to most parts of the world plans to sell 30 million units of Tizen-powered quantum-dot TVs in 2015. That would be one of the highest sales of electronics by any individual company. Samsung Electronics is striving to keep its top spot in global TV sales which, according to the company, it has maintained since 2006.

Tizen is an open-source operating system for smart devices that are promoted by Samsung, Intel, Huawei and other global technological players. Samsung has been playing a leading role in its development, applying it in some of its wearables, such as Gear smartwatches.

Samsung showcased its first Tizen-powered TV line up at the Consumer Electronics Show held in the United States recently. Dubbed the “SUHD TV,” it introduced 65-, 78- and 88-inch versions of the new line-up that has also adopted quantum dot technology.

Quantum dot refers to a semi-conductor nanostructure that improves brightness, visibility and power efficiency of displays. Tech players say TVs using the technology can display over 1 billion colours, 64 times more than other models currently being sold on the market. Samsung is set to commence the sales of the Tizen TVs starting in February at home and gradually expanding to other markets. Global shipments of smart TVs are set to reach 124 million units in 2015, up 22.7 percent from a year earlier, data compiled by market researcher BI Intelligence showed.

The world’s No. 1 maker of smartphones also launched its first Tizen-powered smartphone in India as it aggressively targets the low-end market and attempts a breakaway from the dominant Android operating system. The 4-inch Samsung Z1 is powered by the Tizen 2.3 platform and comes with a 1.2GHz dual-core processor. Weighing only 112 grams, it is equipped with a 3.1-megapixel rear camera and a 1,500 mAh battery.

By Peter Ochai

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